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Putting Entrepreneurship in
the Social Sector
The social sector is big business. In the United States alone some 1.5
million nonprofits and other social ventures have combined revenues of $700
billion and control assets valued at $2 trillion—a seemingly substantial
arsenal to tackle problems in crucial areas such as education, poverty, and
health care. |
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But the truth is that many of these efforts, despite best intentions, have
not solved the issues they target, says Harvard Business School professor
Jane Wei-Skillern. "Traditional approaches are still falling short,
especially as the intensity and complexity of
social problems has grown."
These persistent problems seem to demand new models and new ways of thinking
to crack them, and in that spirit Wei-Skillern and her HBS colleagues James
E. Austin, Herman B. "Dutch" Leonard, and Howard H. Stevenson wrote the
recent casebook Entrepreneurship in the Social Sector.
An entrepreneurial approach, they say, allows social organizations not only
to maximize value from limited resources, but also to leverage resources
beyond the organization's direct control through a creation of networks.
Case studies in the book include looks at Newman's Own, KaBOOM!, STRIVE, the
National Campaign to Prevent Teen Pregnancy, and the September 11th Fund.
Read more from the source
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