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How to Retain Customers - Sun Microsystems Case Study
Telefónica Móviles expanded its wireless content offerings by setting up a
Java technology-based delivery system and developer network. Customers are
happy to buy in.
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A
communications service provider's work is never done. At least, not if it
wants to maintain a leadership position.
Above and beyond offering basic voice service to more than 41 million
wireless customers in 10 countries, Telefónica Móviles is committed to
staying one step ahead of subscribers' expectations. Spain's top
communications service provider (CSP), Telefónica Móviles offers mobile
content and services that span the spectrum from weather, travel, news, and
sports information to banking services to purchasing tickets and playing
games. The content and applications come from more than 200 content
providers.
As it expands its service offerings, the company has found that it retains
customers longer and fuels demand for a greater variety of mobile content,
which subscribers are more than willing to pay for. In the first nine months
of 2002, for example, it added 3.6 million new
customers.
In early 2000, Telefónica Móviles kicked off a project to deploy mobile
services based on Java technology. The goal of the initiative was to create
a network of content providers while laying the foundation for ongoing
enhancements to subscriber services.
Read more from the source
This article is suggested by Anand Mann |
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