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How Companies
are Marketing Online
A survey of marketers from around the world shows where online tools are
most important, how they’re being used, and on which ones companies plan to
spend more.
Is Wireless Internet Marketing Still a Fantasy? - by
Geoff Livingston
There's a new
air of excitement behind the mobile Web. Initiatives like Verizon's recent
announcement to open their network, Google's Open Handset initiative (dubbed
Android by Web 2.0 pundits), new wireless auctions, and the iPhone have
energized Internet users.
When Your Product Becomes a Commodity
How often have you heard a manager blame "commoditization" for failing to
deliver sales or profits? If you've heard it, you've probably wondered if it
was just a convenient excuse or if the manager had a valid point.
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Acting Globally but Thinking Locally? The Influence of
Local Communities on Organizations
An institutional theory of how local
communities continue to matter for organizations, and why community factors
are particularly important in a global age.
Marrying Marketing Science with the Front Lines: One Book Publisher's
Winning Combination
The rise of the Internet has been a boon to the National Academies Press, or
NAP, the book-publishing arm of the National Academy of Sciences. But by the
start of this decade, the promise of the web also posed some potential
pitfalls.
Giving Customers a Fair Hearing
Eager to grow through innovation, companies are looking to customers to
guide them toward unmet needs. But these entities often end up with vague,
unusable — or even misleading — customer input. Why?
Conspicuous Consumption and
Race: Who Spends More on What
Fashionable clothes,
jewelry, flashy cars.... They are all items of conspicuous consumption that
give their owners status on the street.
Moving Madison
Avenue: Finding Advertising Ideas Elsewhere
For decades, advertising agencies have had a monopoly on building great
ideas. As I recall, the former CEO of BBDO worldwide once told me, "Our
stock is people. Every day the elevator goes up, our stock is full of
staff—of ideas-generating people. Every evening our stock is depleted when
people leave the building."
Definition of Marketing Management | Industrial Marketing Management |
Sales and Marketing Management |
What is Marketing Management Process - The
marketing process consists of four elements: strategic marketing analysis,
marketing-mix planning, marketing implementation, and marketing control.
Strategic Marketing Management |
Marketing Resource Management | Marketing Management Journals | Sales and
Marketing Management Magazine | Marketing Management Campaigns | Marketing
Management Skills
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