|
| |
|
|
How are companies approaching intellectual property strategy, and what are
successful strategies for managing IP? To explore such questions, the author
and his research team conducted a detailed survey of senior IP executives at
34 companies. The survey findings indicate that IP has become an area of
focus for the executive committee and the board at many companies. What’s
more, the study found that top executives’ involvement in IP strategy was
correlated with better IP performance.
Analysis of the survey data suggests another intriguing point: Some
companies are now using an approach to IP strategy that the author calls
“full-fledged IP protection.” This “full-fledged IP protection”
strategy
includes seeking technical and nontechnical IP protection for even minor
inventions, in an attempt to “pack” technology spaces with IP claims. This
practice differs from a classic IP strategy of using IP to support core
research and development. At least in some industries, this change in IP use
may, the author suggests, be causing the nature of IP competition to shift
from the world of “real” products to that of “potential” products.
Read more from the source |
| |
|
